Personal Profile

Dedicated menswear designer with advanced knowledge in sports- and leisurewear. Over 20 years of experience in fashion industry in various positions. Key competence in conceptual design with strong focus on graphic design. Scandinavian origin, Munich based.

Objective

A challenging designer position in the fashion industry.

Experience

Creative Director, ARTiS M.Hartmann GmbH, Munich, Germany (January 2003 to present)

• Customer tailored conceptual design for merchandise collections

• Coordination of tech packing

• Styling for fotoshootings

• Trend research and trend coaching for sales and marketing

Art Director, ARTiS M.Hartmann GmbH, Munich, Germany (October 2000 to December 2003)

• Design for merchandise collections

• Tech packing

• Fittings

• Colour and print control

Graphic Designer, Pharma Performance EURO RSCG, Munich, Germany (November 1998 to September 2000)

• Layouting for catalogues, flyers and mailings

• Photo research

• Research for merchandise and give-away articles

Style advisor / Menswear, Kaufhaus Ludwig Beck, Munich, Germany (July 1997 to Oktober 1998)

Freelance Designer,

• Fjällräven Sportartikel Handel mgH, Munich, Germany (August 1996 to Juni 1997)

Outdoor design

• Univers Textil Gesellschaft mgH / Ariella, Fürstenfeldbrück, Germany (August 1996 to Juni 1997)

Swimmwear, Label and Print design

• L-Fashion Group / Story Oy, Lahti, Finland ( January 1990 to May 1991)

Skiwear and Beachwear design

Sportswear Designer, Campri Sportshandels GmbH / Iguana, Munich, Germany (August 1992 to July 1996)

• Design for snowboard and mountainbike collections, beachwear design

• Print and textile design with colourways

• Tech packing

• Fittings

Education

Master of Arts in Fashion, University of Art and Design, Helsinki, Finland (October 1992)

Final grade: 4 (approximate equivalent: A-)

Courses taken included: Apparel- and costume design, Textile technology, CAD, Art

Studies of Architecture without degree Technical University, Oulu, Finland (October 1985 to May 1987)

Web Design evening class Mediadesign Hochschule, Munich, Germany (October 2013 to May 2014)

Web designer certificate

Skills

Computer: Mac and PC, Illustrator, Indesign, Photoshop, Dream Weaver, After Effects, Motion, Final Cut Pro

Language: Finnish (native), English (fluent), German (fluent)

Activities

Art: Painting and drawing